Precor
As the senior content strategist and writer Precor for 3.5 years, I was responsible for revamping the existing print strategy for our technical product documentation resulting in—85% source content reduction, 6 new languages added, new format/color/design and no additional cost to our unit price—for which I received a Pinnacle Award, the company’s second highest award.
I was also tasked to create a new website design for product documentation including a new strategy to update our Marketing collateral and Knowledge Base support content to work with chatbots, voice interfaces, and agentive technology. As part of the new design, I knew we couldn’t do it with our current CMS (Author-it), so I presented an upgrade plan of our existing CMS to a new CMS to our senior leadership, and it was approved. I led the investigation, testing, selection, migration, and training of a new CMS (Paligo)—from initial CMS vendor selection process to implementation to training the team—delivering 4 months ahead of schedule. Soon after I left Precor, they were purchased by Peloton and the entire website design was revamped to fit with Peloton’s design.
I implemented the first-ever editorial process for marketing collateral—saving $27,000 in localization costs in one year and earned the Unsung Hero Award.
P82 Console user interface (signed in experience): New look and feel for the new P82 and P62 consoles for Precor’s commercial cardio line of treadmills and ellipticals. A simplified UI meant easy to read and understand instructional elements including button labels, welcome messages, and workout descriptions.
P62 Console user interface in action: The goal was to keep the most important elements available at a glance and I recommended the numbers be larger than the titles of the elements. Huge win for our customers!
Preva® Mobile app home page
Worked with designers and researchers to determine names of features and what order to list them in based on customer research.
Preva® Mobile app - My Activity tab
Created microcopy intended to motivate exercisers and showcase additional features that would benefit their workouts.
Preva Business Suite user interface
Preva® Business Suite for Gym Owners / Operators
This is a program sold to gym owners and operators that allows them to manage their Precor fitness equipment through Preva® Business Suite. It also allows Precor service technicians to download system updates automatically and troubleshoot network or other issues.
The initial UI was clunky and there were a lot of hoops for owners to jump through to successfully complete tasks such as, checking maintenance logs, running performance reports, creating custom messages that appear on consoles while their members are working out, etc. Together with an interaction designer, we reduced the number of steps and levels owners had to go through for their major tasks.
Also, I reworked the tone and voice to more accurately reflect Precor’s informal style as well to address localization issues with certain language.
Plus, I wrote the accompanying manual, Setting up and using Preva Business Suite in 2015.
Queenax Movement Library and Coaching Center
When Precor acquired Queenax (an Italian company), the materials were mostly in Italian and not written by a content professional. I translated some of the material but ended up rewriting and redesigning most of it to fit the Precor style, voice, and tone.
I also designed a sturdy box for the manuals, brochures, and marketing collateral so it would take pride of place in a gym owner or fitness professional’s office. I created different printed materials for different audiences, many just one-pagers for ease of use in the gym.
Additional projects:
Wrote the scripts for all the Queenax instructional videos.
Wrote all the Queenax Product Brochures, Getting Started Guides, Maintenance, and Safety & Warranty information for all Queenax figurations.
Wrote the Group Training Business Manual - Coaching Center - Precor (US)
Created a series of blog posts for Precor’s Home Fitness division to help boost fitness during the pandemic, including The best cardio workouts at home, What’s the best cardio machine for your home gym?, Top ten tips for easy and effective elliptical workouts, and Functional training.
Precor At Home is Precor’s site for home fitness enthusiasts.