Surface Pro

I created all product UI marketing and technical content for Surface Pro 3 and its accessories—pen, docking station, and keyboard—plus, all print and online help.

I collaborated with localization experts to ensure all the new product terminology could be localized correctly, catching many inconsistencies in a few different languages—saving the company over $110,000 in extraneous translation costs for one SKU alone.

I developed the content design for the packaging of the Surface Pro 3 together with accompanying marketing collateral.

For my samples below, I chose a combination of line drawings, app logos, enhanced black and white illustrations, product images with callouts and gestures, brand-colored titles, and lots of white space to create award-winning* friendly, help guides.

*internal division-wide award program

A four-color printed guide that would show customers how to pair a wireless display adapter with their Surface.

This was the landing page description I wrote for the product page on the Surface Pro 3 site. Marketing was so thrilled with the short, engaging description that, for the first time, a non-marketing professional wrote all the product and accessory descriptions for the new Surface Pro 3. There were links added for more detailed data sheets, but that’s not shown here.

I was tasked with creating a word-free guide on the open, working, and closed states of the Surface Pro 3. We saved over $28,000 in localization costs from not having to localize into 44 languages and markets.